AvoNews

South Africa adjusts its strategy to maintain its place in Europe

With sustained growth and price pressure, the industry is focusing on commercial opportunities and new markets. SubTrop President Derek Donkin explained this to Avomagazine.

Sigfrido Fruit, the premium avocado that is conquering Europe

In the premium avocado sector, building a strong brand in Europe requires much more than simply offering a good product. It demands consistency, adaptability, market knowledge, and, above all, strategic alliances capable of guaranteeing quality, regularity, and reliability year-round.

The Jalisco Avocado Congress 2026 will bring together global market leaders

The official program of the meeting will cover international markets, genetics, sustainability, productivity and health of the Hass avocado.

Hass avocado sizes: how they are classified and what they mean for the market

The global Hass avocado industry uses a sizing system that defines sizes, prices, and market destinations. Europe and the United States use different nomenclatures, while countries like Peru, Mexico, and South Africa are known for producing specific types of fruit.

Small calibers are losing ground in Europe

The surge in shipments hit the 28 and 32 calibers the hardest, while the larger sizes withstood the pressure better.

Peru sends 1,126 shipments and allocates 72% of its fruit to Europe

Week 19 showed a slight decrease in Peruvian shipments, although Europe consolidated its leadership as the main destination and Peru reinforced its dominance in that market.

Avocado arrivals to China fall 83% in week 20

Week 20 saw only 22 avocado shipments, all from Peru, while prices continued to adjust downwards in the main sizes.

Europe receives 1,219 shipments and Peru reaches 68% of the market

Week 20 showed a 22% year-on-year increase in avocado arrivals to Europe, while Rotterdam recorded further price drops in almost all sizes.

Consumption drives up avocado prices in the US

The US market maintains stable volumes, with Mexico leading the supply and active demand sustaining the rise in sizes 48 and 60.

Brazil projects exceeding 40,000 tons of avocado exports in 2026

The South American country expects to end the year with a 35% increase in its shipments, driven by better weather conditions, new production areas and greater demand from Europe and South America.

Colombia now has 42,000 hectares of Hass avocados

Orchard renewal, a smaller off-season harvest, and rising labor and fertilizer costs mark a period of adjustment for Colombian-grown coffee.

Europe receives 14.6% more avocados so far in 2026

Between weeks 1 and 19, arrivals reached 16,799 units. Peru, Colombia, and Chile are gaining ground, while Morocco and Kenya are losing ground.

17,000 hectares drive avocado growth in Morocco

Proximity to Europe, a six-month campaign, and 70,000 tons exported strengthen the positioning of Moroccan avocados.

Chilean avocado gains ground in the Argentine market

Economic openness, exchange rate stability, and consumption growth position Argentina as a structural opportunity for Chile with room to continue expanding trade volume and value, according to Antonio Lante, manager of Exportadora Baika Chile and Peru.

Peru sends 1,271 shipments of avocados, and Europe accounts for 70%

Week 18 ended with 1,271 shipments from Peru. Europe remains the main destination and accounts for the majority of the campaign.

China's volume is up 27% compared to week 19 of 2025

The Chinese market recorded 126 shipments from Peru in week 19, with a year-on-year increase of 27% and price adjustments.

Europe's avocado volume falls by 3%, but it is still ahead of 2025.

Europe receives 1,127 shipments in week 19. Peru leads with 59%, while Brazil stands out with higher volume and Rotterdam adjusts prices.

US: Avocado volume falls, but prices rise

The United States received 1,650 shipments in week 18, with lower weekly volume, but increases in sizes 48 and 60.

Mexico faces its paradox: how to balance record exports with their impact on prices

With more than 2.5 million tons of production and shipments that could reach 1.2 million to the United States, the president of APEAM warns of a historic season: the highest volume and also the lowest returns for producers.

Peru accelerates avocado exports, with Europe leading the way in destinations

The 2026 campaign shows a larger volume and an advance compared to 2025, with Europe consolidating itself as the main destination for Peruvian shipments.

Chile closes campaign with greater export intensity

The 2025–2026 season maintained the usual seasonality, but registered a more intense peak between weeks 38 and 42, driven mainly by Europe.

Peru increases avocado shipments and strengthens its leadership in Europe

Week 17 ended with 1,245 shipments from Peru, a 35% weekly increase, with Europe as the main destination for the fruit.

Hass prices in China are approaching US$6 again

Week 18 ended with 39 shipments, all from Peru, while the 4-kilo box is once again approaching US$6 per kilo.

Small-sized avocados have been declining for 5 weeks in Europe

Europe records 1,144 shipments in week 18, with Peru as the main supplier and a sustained drop in prices for small sizes.

US adjusts avocado shipments, but exceeds 2025 levels

Week 17 ended with fewer shipments than the previous week, although above 2025, while sizes 48 and 60 maintain the best prices.

The El Niño phenomenon is putting pressure on avocados in Peru and Chile.

El Niño disrupts harvests, flowering, and agronomic management, while opening a potential commercial window for Chile.

Flowering of the Colombian Hass marks the 2026 harvest

The 2026 flowering season anticipates a larger export volume of Hass avocados, but the weather, size, and health will define competitiveness.

GreenFruit grows with a new alliance of avocado leaders

Industry veterans acquire GreenFruit Avocados and opt for a vertically integrated model with global reach and leadership in California.

Analysis of the avocado market in Jalisco in 2025

Asia is consolidating its position as the second largest destination for avocados from Jalisco in 2025, although the U.S. maintains its leadership by a wide margin in volume.

Peruvian avocado prices fall 10% compared to 2025

Peruvian shipments fall 4% weekly, but Europe remains the main destination and accounts for most of the volume.

China receives 6 shipments of avocados and prices fall 19%

A sharp weekly drop in arrivals contrasts with an average of nearly 70 shipments, while prices are falling but remain above historical levels.

Colombia redirects more than 95% of its fruit to Europe

The European market is growing 14% year-on-year, with Peru leading the way, while prices are falling for small and medium sizes.

The US receives 8% more avocados in week 16

With more than 2,000 shipments arriving, the US market saw increased supply and price drops of up to 15%.

Chilean avocados: the industry renews its image and projects a new stage of growth

The Avocado Committee officially announced its name change to "Avocados of Chile", marking the beginning of a new stage for the industry.

Peru anticipates an avocado season similar to or slightly smaller than that of 2025.

Alfredo Lira anticipates a gradual exit and an extended main season.

Gabriel Katkovcin analyzes the avocado market in Europe

The executive addresses the growth in avocado consumption in Central Europe, logistical pressures, and price sensitivity.

Baika Mexico and its commitment to a sustainable avocado

The company highlights the good performance of its compostable labels, improvements in packaging, and certifications that support a more responsible operation.

Macfrut 2026 will focus on mango and avocado

From April 21 to 23, in Rimini, the event will bring together the global mango and avocado supply chain with a focus on market, business and Europe.

Mexico and California define the avocado supply in the United States

The final stretch in Michoacán would advance with a homogeneous offering, while California enters a phase of greater activity between the end of April and May.

Armed conflict impacts avocado trade in Europe

The war in the Middle East is driving up costs, reducing logistical reliability, and increasing the volatility of avocado trade in Europe.

Peruvian avocado exports rise 10% in week 15

Peru registered 952 shipments in week 15, with Europe as the main destination and a 53% share of the European market.

Avocado prices in China rise sharply in week 16

The Chinese market went from a single shipment to nearly 200 in week 16, all from Peru, in a scenario of prices that continue to rise.

Peru surpasses 50% of the European market in week 16

Europe increased its import volume by 9% in week 16, with Peru as the main source and price drops in medium and small sizes.

Avocado shipments to the US grow 28% in week 15

Shipments grew strongly in week 15, as California expanded its presence and the market projects new opportunities for the summer.

HPP gains ground in Africa with a focus on added value

Hiperbaric is driving its expansion in Africa, where HPP technology opens up opportunities to process at the source, extend shelf life and improve export competitiveness.

China projects up to 100,000 tons of avocados

The growth of the crop in Yunnan and other areas is beginning to shape a scenario of greater competition for exporters such as Chile, Peru and Kenya.

The Morocco Avocado Conference will debut in September 2026

The new meeting will take place on September 30 in Morocco and will seek to address the main technical and commercial challenges of the sector.

Week 15 breaks Peruvian streak with a 2% drop in shipments

Week 15 shows a year-on-year drop of 2% in shipments, with Europe absorbing 77% of the volume and a share reaching 44%.

China records 1 shipment and prices above 2024-2025 levels

Week 15 shows only one shipment to China, amid irregular deliveries. Prices exceed USD 5/kg and are above 2024 and 2025 levels.

Peru leads with 44% in 1,105 avocado shipments to Europe

Week 15 adds 1,105 shipments to Europe, with slight weekly variation and year-on-year growth, in a mixed price scenario.

Lower avocado volume in the US drives up prices

Week 14 closes with 1,460 shipments in the US, a weekly drop due to holidays, but still 22% above 2025, with sustained price increases.