Industry trade fairs
Macfrut 2026 will focus on mango and avocado
From April 21 to 23, in Rimini, the event will bring together the global mango and avocado supply chain with a focus on market, business and Europe.
Macfrut 2026 will dedicate one of its central focuses to mango and avocado with “Mango and Avocado Explosion,” an international event that will bring together the global supply chain for both products at a time of strong demand growth in Europe. According to the organizers, the combined global market for these two categories now exceeds $80 billion, while in Italy avocado imports have grown by 120% in recent years and mango imports by 37%.
When and where will the event take place?
The event will take place between April 21 and 23, 2026 at the Rimini Expo Centre in Italy, as part of Macfrut 2026. The specific venue will be Hall B5, according to official information published by the fair.
Why is this meeting taking place?
The proposal stems from the sustained growth both categories have shown in international trade, and especially in Europe. For Macfrut, the advance of mangoes and avocados not only reflects a consumption trend, but also a shift in the fruit and vegetable supply, with new opportunities in assortment, market positioning, innovation, and the development of consumption occasions.
What is the objective of the event and what will it be about?
“Mango and Avocado Explosion” was conceived as a business and analysis platform to connect producers, exporters, distributors, retailers, buyers, and supplier companies. The organizers state that the program will combine conferences, B2B meetings, tastings, and networking opportunities, with the aim of reviewing market trends, technologies, business strategies, and development opportunities throughout the entire supply chain.
The program will have a thematic focus each day. Tuesday, April 21, will center on mangoes, with an emphasis on production and international markets. Wednesday, April 22, will be dedicated to avocados, with an analysis of global trends and participation from international organizations, European retailers, and representatives from leading countries. Thursday, April 23, will address opportunities for Italy and Southern Europe.
Who will participate?
According to official information, the event will bring together experiences and case studies from various countries related to these categories, including Brazil, Colombia, Egypt, India, Peru, Kenya, the Dominican Republic, and Italy. Macfrut also plans to attract international buyers, European operators, and retail players, in line with its focus on business and commercial networking.
Who is organizing the event?
The event is part of Macfrut 2026, the international fruit and vegetable trade fair celebrating its 43rd edition in Rimini. Macfrut is responsible for organizing the venue and the program, and this year has highlighted mangoes and avocados as key products in its agenda.
What relevance does it have for the industry?
The value of this event lies in its focus on mangoes and avocados at the heart of the European fruit and vegetable trade fair, at a time when both categories continue to gain ground in consumption, imports, and commercial development. For industry professionals, the event aims to provide a platform for understanding the market, comparing international experiences, and exploring new business opportunities in Europe.
