European avocado market
Colombia redirects more than 95% of its fruit to Europe
The European market is growing 14% year-on-year, with Peru leading the way, while prices are falling for small and medium sizes.
Europe consolidated a more dynamic scenario in the avocado market during week 17, with 1,329 shipments arriving on the continent, representing a 13% increase compared to the previous week and a 14% growth compared to the same period in 2025. In this context, Peru takes center stage, concentrating 50% of the supply, followed by South Africa with 23% and Brazil and Spain with 11% each.
Volume growth was primarily driven by South Africa, which nearly doubled its shipments compared to the previous week, and by Brazil, which also showed significant increases. Peru, meanwhile, saw more moderate growth, with a 5% increase. In contrast, countries such as Spain, Colombia, and Mexico reduced their shipments, while Israel and Chile disappeared from the list of arrivals.
Colombia's performance also reflects a structural shift in its trade strategy. Market observations show that the country has redirected almost all of its shipments to Europe—exceeding 95%—in contrast to the previous year, when 65% of its fruit was destined for the United States. This shift is occurring within a context of lower overall volume, with fewer than 50 shipments per week.
In terms of prices, the market shows signs of adjustment that vary by size. In Rotterdam, larger sizes remain stable due to limited supply, while smaller sizes, such as 30 and 32, continue their downward trend, with drops of up to 14% in recent weeks. In Spain, the pressure is concentrated on medium sizes, such as 24 and 26, which are registering declines of between 10% and 14%, highlighting a widening price gap compared to larger sizes.
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