Events

The Jalisco Avocado Congress 2026 will bring together global market leaders

The official program of the meeting will cover international markets, genetics, sustainability, productivity and health of the Hass avocado.

The 10th Jalisco Avocado Congress 2026 has confirmed its official program and is preparing to bring together producers, exporters, researchers, and representatives from the international industry from August 26-28 in Ciudad Guzmán, Jalisco. Organized by the Jalisco Avocado Producers and Exporters Association (APEAJAL), the event will take place at the new Casino Auditorium venue and will feature technical conferences, market analysis, field tours, and networking activities focused on the main current challenges facing the avocado sector.

The program includes the participation of specialists from Mexico, Peru, the United States, Chile, Colombia, and Spain, who will address topics related to international trade, sustainability, genetics, diseases, productivity, and agronomic management. In addition, the congress will include a field workshop organized by APEAJAL, tours of the expo area, and a welcome cocktail reception for attendees.

One of the central themes of the event will be the performance of the international Hass avocado market. The opening of the conferences will be led by José Antonio Castro Echecopar, president of ProHass Peru, who will analyze the current conditions and status of Peruvian exports in the international market. Later, Emiliano Escobedo, representative of the Hass Avocado Board USA, will present an updated overview of the North American avocado market and its main trends.

On Friday, August 28, the focus will remain on the United States with the participation of Álvaro Luque, CEO of Avocados From Mexico, who will speak about the US market's expectations for Mexico and Jalisco. That same day, Giovanni Cavaletto, from Grupo Los Cerritos GLC USA, will address the impact of sustainability and trade pressures in the American market, while Manuel Michel, from the Colombia Avocado Board, will share the experience of Colombian Hass avocados in international markets, particularly in North America.

Productive resilience in the face of climate change will also be a key focus of the program. Alejandro Facundo Barrientos Priego, from the Autonomous University of Chapingo, will present a lecture on avocado genetic diversity as a strategic tool in the face of adverse climate scenarios. Similarly, Patricia Manosalva, from the University of California, Riverside, will speak about leveraging genetic and genomic resources to develop rootstocks resistant to the main production challenges of the crop.

The technical sessions will also include presentations focused on plant health, productivity, and agronomic management. Salvador Ochoa Ascencio, from the Michoacan University of San Nicolás de Hidalgo, will analyze the current state of avocado diseases in Mexico and the available control strategies. Following this, Romina Gazis, from the University of Florida, will address the threat of laurel wilt to commercial avocado production.

The program also includes presentations on flowering, pollination, and fruit set by Iñaki Hormaza Urroz; nutritional solutions for the crop presented by Luis José Montgomery Taboada; and a conference on the current importance of the avocado branch borer, Macrocopturus aguacatae, in the Mexican industry, led by Armando Equihua Martínez. In addition, there will be talks on self-propelled mechanical pruning and smart pruning in avocados, focusing on productive efficiency and orchard management.

The official program will begin on Wednesday, August 26, with registration, opening activities, and the first technical conferences; it will continue on Thursday, August 27, with field practice and specialized sessions on productivity and health; and it will end on Friday, August 28, with presentations focused on international markets and productive management, concluding with the official closing of the event.

More information about the event and registration details are available in the AvoEvent section of Avobook and on the official APEAJAL website: AvoEvent – Jalisco Avocado Congress 2026

Baika

Avocados from Colombia

Interanza

Aztecavo

Hyperbaric

South Africa adjusts its strategy to maintain its place in Europe

With sustained growth and price pressure, the industry is focusing on commercial opportunities and new markets. SubTrop President Derek Donkin explained this to Avomagazine.

Sigfrido Fruit, the premium avocado that is conquering Europe

In the premium avocado sector, building a strong brand in Europe requires much more than simply offering a good product. It demands consistency, adaptability, market knowledge, and, above all, strategic alliances capable of guaranteeing quality, regularity, and reliability year-round.

Hass avocado sizes: how they are classified and what they mean for the market

The global Hass avocado industry uses a sizing system that defines sizes, prices, and market destinations. Europe and the United States use different nomenclatures, while countries like Peru, Mexico, and South Africa are known for producing specific types of fruit.