International avocado market
Analysis of the avocado market in Jalisco in 2025
Asia is consolidating its position as the second largest destination for avocados from Jalisco in 2025, although the U.S. maintains its leadership by a wide margin in volume.
During 2025, the Jalisco avocado export map once again highlighted a familiar, yet no less relevant, reality: the strong influence of the U.S. market on Mexican fruit exports. However, behind this central role, other trends are also beginning to emerge, with markets that, while still secondary in volume, are showing steady progress in the state's trade diversification strategy.
Data from the Avobook team shows that the United States absorbed approximately 64% of Jalisco's total exports, equivalent to 5,699 units, once again solidifying its position as the primary destination. Even so, the remaining 36% reveals significant diversification into other markets, most notably Canada within the Americas, a smaller and more fragmented presence in Europe, and greater dynamism in Asia, which ranks as the second most important market with around 20% of exports.
Shipments to Asia totaled 1,795 units in 2025 and were distributed among Japan, the United Arab Emirates, Kuwait, Saudi Arabia, Bahrain, Qatar, Malaysia, Oman, and Singapore. While this variety of destinations reflects a developing trade opening, the volume shipped to Asia remains significantly lower than that shipped to the United States, indicating that diversification, although progressing, is still based on a highly concentrated structure.
Within the Asian market, concentration is also evident. Japan accounts for approximately 72% of Jalisco's exports to that continent, positioning itself as the main driver of growth in the region. Further behind are the United Arab Emirates, Kuwait, and Saudi Arabia, with more stable performance and moderate increases throughout the year. Qatar and Oman showed some expansion in the second half of the year, although still at low volumes, while Malaysia and Singapore maintain a marginal share of total exports.
The evolution of these shipments throughout the year shows a marked seasonality. During weeks 1 to 15, volumes shipped to Asia remained at low to moderate levels, with limited participation from both Japan and the Gulf markets. From mid-year onward, however, a gradual increase began to be observed, which clearly intensified in the second half of the year.
The peak in exports to Asia was concentrated between weeks 34 and 45, a period in which the highest volumes of the year were reached, driven primarily by Japan. After this peak, a slight slowdown is observed towards the end of the year, rather than a sharp drop. Overall, the performance of the Asian bloc during 2025 was characterized by growth concentrated in a few destinations and by expansion without profound structural changes in most secondary markets.
In this context, the figures suggest that Asia is consolidating its position as the second most important market for avocado exports from Jalisco outside the United States, but still with a significantly smaller share compared to the North American market. Furthermore, there is a high dependence on Japan within Asia itself, demonstrating that geographic diversification is underway, although still far from achieving a balanced distribution of destinations.
The scenario presented by the 2025 data is therefore one of an export industry that has begun to expand its commercial reach, but which remains based on a highly concentrated market. The future evolution of Asia, and especially its capacity to grow beyond Japan and the smaller Gulf markets, will be key to assessing whether Jalisco manages to further diversify its exports or whether the United States will continue to dominate, by a wide margin, the destination of its fruit.
