Europe adjusts volumes downwards with Peruvian dominance
Revenues fell 11% in week 26 with 957 shipments. Peru leads with 91% of the cargo, and Rotterdam records increases in medium sizes.
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Revenues fell 11% in week 26 with 957 shipments. Peru leads with 91% of the cargo, and Rotterdam records increases in medium sizes.
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As Europe continues to consolidate its position as one of the most attractive markets for avocados worldwide, the big question is no longer whether consumption will continue to grow, but how that growth will evolve and what opportunities will arise for producing countries.
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Imports fall compared to 2025 and Peruvian fruit registers widespread price drops in Rotterdam.
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With a growth of 67% compared to the previous season, the South American origin is revolutionizing the European market and registering unprecedented figures.
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After weeks of various movements, the key issues of this week could be summarized under the name of "stability and expectations," because it is the situation that best describes the two largest avocado markets: the United States and Europe.
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Europe
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Imports are growing compared to 2025 and Peruvian fruit is registering slight price increases in Rotterdam.
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Record in Europe: 21,500 containers of avocados enter in 23 weeks, putting downward pressure on large sizes and upward pressure on small sizes.
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Peru leads exports despite a weekly decline. Revenues exceed those of week 23 of 2025, and prices are falling, except for small sizes.
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The 2026 season has shown narrower price differences between sizes compared to previous years. However, Europe is beginning to show increased pressure on larger sizes, while the United States maintains a more balanced pricing structure.
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Imports are growing compared to 2025, while large sizes are beginning to lose value due to greater fruit availability.
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