The country adjusts the fruit's maturity to ensure a smooth transition between blooms and guarantee supply to the US market.

The avocado harvest in Mexico is progressing toward normal levels, with a balanced size range and sufficient supply for retail. Mexico has increased its share of the U.S. market, rising from less than 50% during the summer to its traditional level of nearly 90% by the end of the season, which extends into June.

Demand has remained stable and shows signs of strengthening with the arrival of autumn. However, economic factors continue to put pressure on consumers, which could influence purchasing behavior. Prices are expected to adjust so that consumers perceive a better balance between quality and value.

Looking ahead to the coming months, the industry aims to strengthen communication with consumers, highlighting the year-round availability of avocados and ensuring price stability. These strategies are expected to maintain the fruit's appeal, both for its quality and its affordability.

Source: freshplaza.es