California enters its best avocado season ever with a record harvest

California's avocado harvest is now exceeding 4.5 million kilograms per week, driven by favorable weather conditions and rising demand. This is projected to be the biggest harvest since 2020.

The avocado season in California has started strong and is accelerating week by week. According to the California Avocado Commission, over 4.5 million kilograms were harvested in a single week, and this pace is expected to continue until September, when Labor Day is celebrated in the United States. Favorable weather conditions have boosted the quality of the fruit, promising a record-breaking harvest.

The harvest is staggered across the state's different regions, allowing the market to be supplied from spring through late summer. In the south, such as in San Diego, the harvest begins in January, while in the north it starts in spring, extending availability. This schedule allows them to meet high demand, especially during key holidays like Cinco de Mayo and the Fourth of July.

With domestic consumption on the rise, the challenge lies in ensuring the distribution and visibility of California avocados in more regions. To this end, the Commission is reinforcing its marketing strategy by highlighting the product's freshness, sustainability, and local origin, positioning California avocados as a premium option with significant growth potential in the U.S. market.

Source: freshplaza.es