Strengthening the Chilean origin of avocados and ensuring timely access to market information have become increasingly important factors for decision-making in the avocado industry. In this context, Avobook and the Chilean Avocado Committee signed a collaboration agreement and strategic alliance aimed at deepening the exchange of specialized information and expanding the sector's visibility, both nationally and internationally.

The agreement, signed in December 2025, will allow the Committee to have access to up-to-date information on prices, volumes, and market dynamics that Avobook systematically collects throughout the year. This data, key to understanding market trends, can be used to strengthen the communication and analysis that the Committee provides to its members, offering greater clarity in an increasingly dynamic and competitive environment.

From the Chilean Avocado Committee, its executive president, Francisco Contardo Sfeir, praised the scope of this agreement and its impact on the industry. “This agreement with Avobook is a strategic alliance for the development of the sector. It allows us to strengthen access to timely and high-quality market information, key for better decision-making, and at the same time enhance the visibility of Chilean origin in key markets. It is a collaboration that adds capabilities, projects the Committee and its members internationally, and reinforces our focus on transparency, analysis, and positioning of Chilean avocados in an increasingly competitive environment,” he stated.

From Avobook's perspective, CEO Sebastián de la Cuadra emphasized that the value of the agreement lies in the complementarity between both parties. “For the Committee, it's very beneficial to have access to constant, up-to-date information on what's happening in the markets. This allows them to have greater visibility and, in turn, deliver that value directly to their members,” he explained. He also stressed that Avobook assumes an active role as a platform for disseminating the actions, initiatives, and messages that the Committee wishes to project to the industry and international markets.

The alliance also represents a strategic opportunity for Avobook. The agreement allows the platform to access firsthand information about what is happening in the Chilean production sector, strengthening the emphasis on Chilean origin within its analyses and content. At the same time, it expands its presence among the Committee's members, a key aspect for continuing to increase Avobook's visibility and penetration within the industry.

Beyond the exchange of information, the agreement includes ongoing collaboration in communication and promotion. Avobook positions itself as a channel to amplify the campaigns, statements, and content that the Committee wishes to disseminate globally, not only during the harvest season but throughout the year and in markets where the platform already has an active presence. In this way, the alliance aims to consolidate a joint strategy that strengthens the positioning of Chilean avocados and provides access to strategic information for the entire sector.