Madrid, March 19, 2025 – Fruit Attraction São Paulo, holding its second edition from March 25 to 27 at São Paulo Expo, will once again offer business opportunities for small fruit and vegetable producers. The trade fair will allow them to establish direct contact with end customers and buyers, both national and international, from more than 48 countries.

"The main Brazilian states will actively participate through their respective agriculture secretariats, which will bring groups of producers. These producers will have the opportunity to negotiate directly with potential clients, either at the stands or at the various meetings scheduled during the event," highlights Maurício Duval Macedo, CEO of Fiera Milano Brasil, co-organizer of the fair along with IFEMA MADRID.

"We want to highlight the diversity, quality, and sustainability of Brazilian fruit farming to the world, thus reaffirming Fruit Attraction São Paulo as a global platform for national products." Confirmed states include Bahia, Ceará, the Federal District, Espírito Santo, Pernambuco, and Rio Grande do Norte.

In its second edition, Fruit Attraction São Paulo is moving forward to consolidate its position as the leading event in the Southern Hemisphere for the fruit and vegetable sector. "We will have the participation of 400 exhibiting brands, both national and international, from more than 18 countries, and we anticipate approximately 20,000 visitors. The business matchmaking sessions, held with the support of Apex and Sebrae, as well as the expansion to two pavilions and an estimated sales of R$1 billion, underscore the event's potential," the executive added.

In addition to showcasing products, technology, and services, Fruit Attraction São Paulo will also host the Fruit Forum, a space for debate and presentations that will bring together researchers, entrepreneurs, and specialists to discuss innovation and potential markets in the fruit and vegetable sector. This edition will feature the participation of Marcos Jank, coordinator of Insper Agro Global.