Territorio Aguacate brings technical advice to the countryside

Image credits: avocado territory

November 10, 2026

On November 4th and 5th, the Territorio Aguacate event organized 36 advisory sessions where producers, exporters, and processors could ask specific questions to specialists and receive guidance for their production and commercial processes.

The academic agenda of the event focused on fruit quality and productivity. With this focus, 58 conferences were held, and 100 speakers from around the world were convened in Medellín for this exchange of key knowledge geared toward the global avocado market.

“The growth of the Colombian Hass avocado industry brings new opportunities, but it also demands that we be better prepared to respond to the needs of the markets,” said Katheryn Mejía, executive president of Corpohass. 

In that context, the advisory tables allowed participants to bring their everyday doubts to the specialists and receive guidance for their own operations.

From diagnosis to field decisions

For Mejía, the growth of Colombian Hass avocados requires that the supply chain be better prepared to respond to the needs of its buyers.

The executive highlighted that the meeting allowed the conversation to focus on "concrete issues such as improving yields, raising the quality of the fruit and strengthening the capabilities of those who are part of the chain . "

The discussion panels gave participants a space to discuss these priorities based on problems they encountered in their own operations. According to Mejía, the challenge that remains after the congress is to apply what they learned.

“Our goal is that what we learn during these two days translates into decisions and improvements that contribute to the growth of your businesses and the industry in general,” he says.

Image credits: Avocado Territory

A report with the participation of 18 countries

The event, organized by Corpohass in association with Agrilink, brought together 4,610 attendees, surpassing the participation recorded in 2015. Representatives from 18 countries and Colombian entities such as the Ministry of Agriculture and Rural Development, ICA, Finagro and Banco Agrario attended.

The technical agenda was complemented by networking opportunities for producers, exporters, processors, and businesspeople in the sector. These sessions allowed various participants in the supply chain to share experiences, establish new contacts, and explore business opportunities related to Hass avocados.

Attendees included experts from countries such as Germany, Argentina, Brazil, Chile, Spain, the United States, Mexico, and Peru. The agenda combined technical exchange with business networking opportunities, where producers, exporters, and processors could share experiences and explore business possibilities.

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