Under the slogan "Discover the essence of the sector," the 16th edition of Fruit Attraction, organized by IFEMA MADRID and FEPEX , promises to become the world epicenter of the fresh produce trade. From October 8 to 10 , this annual trade fair opens its doors to welcome companies from around the globe, offering a dynamic space for business interaction and the exchange of ideas.

With over 2,000 exhibitors from 56 countries, spread across 10 halls covering more than 65,000 m2 , Fruit Attraction is an event of impressive scale. From Fresh Produce to Innovation and Technology, the diversity of specialized areas reflects the breadth and vitality of the sector. This year, the avocado stands out as the star product, highlighting its importance in the fruit and vegetable industry.

In addition to being a platform for marketing fresh produce, Fruit Attraction 2024 is positioned as a key meeting point for international business relationships. With a robust program for international buyers and the inclusion of China and Saudi Arabia as guest importing countries, the fair fosters global exchange and promises to welcome more than 1,000 buyers and purchasing managers from around the world. Furthermore, conferences such as Grape Attraction, Biofruit Congress, and Fresh Food Logistics The Summit, along with initiatives like Innovation Hub and Factoría Chef, solidify Madrid's position as the world's fruit and vegetable capital and Fruit Attraction as an unmissable event for industry professionals.