International events
Morocco will host the second edition of the Moroccan Avocado Summit
On October 15, Larache will bring together the avocado industry to analyze performance, market trends and sustainability.
Following the success of its first edition, the avocado industry will once again gather in Morocco for the second edition of the Moroccan Avocado Summit 2026. The event aims to solidify the country's position as one of the most dynamic and competitive players in the Mediterranean region, bringing together producers, exporters, researchers, government officials, and technology companies.
When and where will the event take place?
The summit will take place on October 15, 2026, in the city of Larache, Morocco . The event will bring together key players in the country's agricultural value chain and international experts in a single day.
Why is this meeting taking place?
Organized under the theme “Yields, Trends, and Sustainability,” the event addresses the need to strengthen Morocco’s position in the global market. The summit aims to tackle key challenges in the sector by optimizing orchards, analyzing market dynamics, and adopting long-term sustainable production models.
What is the objective of the event and what will it be about?
The main objective is to promote technical exchange and strategic alliances. The program will address key areas such as precision agronomy, irrigation management, varietal yield, post-harvest handling, export logistics , and innovation.
Sustainability will be a fundamental pillar of the program, with sections dedicated to:
- Responsible use of water and water management
- Soil conservation and biodiversity
- Integration of renewable energies
- High-performance good agricultural practices
Who will participate?
The summit is aimed at producers, exporters, logistics operators, input suppliers, researchers, and investors. Having attracted over 240 participants in its inaugural edition, the 2026 event will feature internationally renowned speakers and engineers.
Who is organizing the event and how do I register?
The event is driven by Morocco's avocado agro-industrial ecosystem. Participation is by invitation only , but industry professionals can request access through the official website, moroccan-avocado.com . Official contacts are Rita Bensaid and Sarra El Hassani (Frozen Fruits International).
What relevance does it have for the industry?
The Moroccan Avocado Summit has established itself as the key strategic platform for avocado development in the Mediterranean. The event reaffirms Morocco's ambition to position itself as an innovative, competitive, and sustainable source of avocados in the international export market.
