ProHass celebrates 25 years of leadership in the Peruvian Hass avocado industry

A quarter of a century of dedication and strategic vision has positioned ProHass as a fundamental pillar in the development and consolidation of the international market for Peruvian Hass avocados.

ProHass commemorates its 25 years of commitment to the Hass avocado industry in Peru, standing out as a benchmark of professionalism and leadership. During this time, its visionary approach and collaborative work with partners have driven the sector's sustained growth, making Peru the world's second-largest exporter of this coveted fruit.

The unity of its members has allowed ProHass to promote a serious and mature avocado industry, supported by scientific research, innovation, and a firm commitment to sustainability. Over the years, it has provided invaluable support to producers and companies, facilitating access to cutting-edge technology and promoting continuous improvement in the production and marketing of Hass avocados.

In addition to its prominent role at the national level, ProHass has gained international recognition for its contribution to the development of the Peruvian avocado sector. Its active participation in organizations such as the World Avocado Organization (WAO) in Europe and the Peruvian Avocado Commission (PAC) in the United States has strengthened the presence of Peruvian avocados in global markets. Despite the challenges faced along the way, ProHass has remained steadfast, transforming each obstacle into an opportunity for growth and consolidation within the industry.