Peru launches its first national campaign to position avocados in the Chinese market

PROMPERÚ marks a new milestone in the country's agricultural export history with an ambitious campaign that seeks to consolidate Peruvian avocados as a premium, healthy and versatile product in the competitive Asian market.

Peru's Export and Tourism Promotion Commission (PROMPERÚ) launched its first major national promotional campaign for Peruvian avocados in China, a key market for the growth of agricultural exports. The initiative aims to position the fruit as a high-quality product with multiple uses in gastronomy, beverages, and value-added foods, highlighting its origin, flavor, and nutritional benefits.

The strategy included activations at chains like More Yogurt in Shanghai, where themed experiences centered on Peruvian avocados were developed. The brand, which uses the fruit as the base of its popular avocado yogurt smoothie—with over 47 million units sold—was key in driving the “Crazy Avocado Month” campaign, which reached over 60 million views and 160,000 interactions on the RedNote platform. Furthermore, partnerships were established with e-commerce and distribution giants such as JD Fresh, Meituan, Freshippo, and 7Fresh, with initiatives in seven cities that reached over 140,000 consumers.

The digital success was also reflected in the commercial results: the campaign hashtags surpassed six million views, and the price of Peruvian avocados in the Chinese market increased by 50%. In 2024, exports of the fruit reached US$50 million and are already projected to exceed US$54 million in 2025, driven by the opening of the Port of Chancay, which reduced shipping time to Asia from 35 to 24 days. With this, Peruvian avocados consolidate their position as one of the country's star agricultural export products.

Source: portalfruticola.com