Click here to go directly to the content

The avocado revolution in Mexico: UCR's Luna variety promises to transform the industry

The new Luna UCR avocado variety promises to transform the Mexican avocado industry, with characteristics that make it an innovative and highly profitable product.

A new era begins for avocado producers in Mexico with the arrival of the Luna UCR variety, considered by TIME magazine in the United States as the best agronomic invention of 2023. This new variety, patented by the Spanish company Eurosemillas and the University of California Riverside (UCR), has sparked great interest in the country.

The company Jaliscavo has become the first to obtain authorization to reproduce and market the Luna UCR genetics in Mexico. This historic alliance promises to revolutionize the avocado industry in Jalisco and throughout the country, as the Luna UCR variety produces fruit similar to Hass but with exceptional post-harvest life and higher productivity per hectare.

José Antonio Aguilera, a partner at Jaliscavo, explained that the Luna UCR variety grows more vertically and has a less pronounced canopy, making fruit harvesting easier. Furthermore, because it is a type B flower, it pollinates the Hass variety, which is a type A flower, thus increasing productivity. Rogelio Moreno, a producer associated with Jaliscavo, noted that the Luna UCR variety is harvested 3-4 weeks later than the Hass, allowing for production with good dry matter content during the months of March through May, when demand and prices are highest in international markets.

The genetic development program will also bring other innovative avocado varieties to Mexico, such as the Gourmet variety, which produces seedless, ready-to-eat avocados. Luna UCR plants will be available for delivery to interested growers in the spring/summer of next year, at a more economical price than clonal plants. The official presentation of the variety will take place at the 8th Jalisco Avocado Congress, organized by APEAJAL in Ciudad Guzmán, from August 28 to 30, 2024.

Source: portalfruticola.com

Related articles

Jalisco Avocado Congress 2026 confirms program
Jalisco Avocado Congress 2026 confirms program

The APEAJAL meeting will bring together global experts in Ciudad Guzmán to analyze markets, technology and productivity from August 26 to 28.

View more
Arba and Danper seek to achieve a continuous supply of avocados
Arba and Danper seek to achieve a continuous supply of avocados

Arba Colombia and Danper Trujillo (Peru) are promoting a joint model to guarantee the supply of avocados 52 weeks a year and mitigate risks.

View more
Dominican and Peruvian avocados complement each other in the market
Dominican and Peruvian avocados complement each other in the market

Oniel Núñez Guzmán's analysis details how seasonality avoids direct competition and connects the campaigns of both avocado origins.

View more