Raising Jalisco's profile as a key player in the global avocado market is the goal as the Association of Avocado Producers and Exporters of Jalisco (APEAJAL) seeks to expand its exports to more than 30 countries. Discover the plans and challenges of this growing industry.

Jalisco's ambition to solidify its position as a global leader in avocado exports is taking shape with a plan to increase exports by 5% this year. The expansion, driven by new orchards coming into production and collaboration with the USDA to include more plantations for export to the U.S., marks a decisive step in the region's growth strategy.

With its sights set on emerging markets such as India, Korea, China, Malaysia, and Chile, Jalisco seeks to diversify its reach beyond its main export destinations like Japan, Canada, the EU, and the US. Furthermore, it is focused on increasing its presence in the domestic market, offering greater visibility and options to local consumers, in line with its global expansion strategy.

As the avocado industry faces competition and increased supply in markets like Africa, Jalisco is preparing to maintain its position as a key player. With ongoing sustainable initiatives and training programs, as well as the upcoming Jalisco Avocado Congress, the region is positioning itself to remain a leader in avocado production and export, ensuring its continued relevance in the global market.