When comparing the challenges faced by avocado producers in Latin America and those in East Africa who export their avocados to Europe, three significant differences emerge:

1. Geographical proximity, transport infrastructure and geopolitical problems

Latin American countries have established transport infrastructure and logistics networks that facilitate easier access to European markets.

Conversely, East African countries face greater challenges due to the Red Sea crisis. Transit times have doubled as shipping is being diverted around the Cape of Good Hope instead of through the Suez Canal.

💡 That's why our clients choose our insurance agreements.

2. Quality and compliance standards

While Latin American and East African producers must comply with strict quality and phytosanitary standards, Latin American countries often have more established quality control, inspection, and certification systems, making it easier for their producers to comply.

Producers in East Africa may need additional help to comply with these standards due to limited resources, infrastructure, and technical expertise, which can lead to higher rejection rates and trade barriers.

💡 That's why we provide objective quality control and an end-to-end cold chain solution.

3. Market competition and brand recognition

Latin American countries, particularly Peru, Colombia, and Chile, have a strong presence in the European avocado market and established brand recognition for their avocados, such as Hass avocados. As a result, they benefit from existing trade relationships, market access agreements, and consumer demand.

East African countries are relatively new entrants to the European avocado market and face stiff competition from established suppliers. Building brand recognition, establishing market trust, and differentiating their avocados in terms of quality, flavor, and sustainability represent significant challenges for East African producers.

💡 That's why we provide business support.

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