Mexico consolidates its dominance in the US market.

The U.S. avocado market is maintaining a strong trend through 2026, driven by a steady flow of fruit from its main supplier. The abundant availability of avocados from Mexico has set the pace for North American trade in the first half of the year, solidifying its competitive advantage in terms of supply and logistical consistency.

Between weeks 1 and 23 of the season, the abundance and dynamism of Mexican shipments have kept the market highly competitive and concentrated. This scenario of high availability in the United States has led to a natural reorganization of international avocado market flows, prompting other producing countries to reassess the destination of their shipments.

Mexico has a strong presence in the US avocado market.

How does Mexico's volume impact the US avocado market?

The strong positioning of Mexican avocados in North America generates a constant supply that moderates price margins, directly influencing the volume that other world origins decide to send.

Given this large presence of Mexican fruit, exporters from other countries have opted for more selective marketing strategies. In the case of avocado exports from Colombia, shipments to the United States have reached approximately 2.8 million kilos so far this year, a lower figure compared to the 34 million kilos recorded during the same period in 2015.

This behavior, far from being an isolated case, reflects a global trend of adaptability in business: strong Mexican competitiveness reduces the incentives to concentrate stock in a single destination, pushing South American marketers to intelligently favor alternative markets where commercial conditions are temporarily more attractive for their brands.

Commercial dynamics of concurrent origins

The consistent supply of fruit from Mexico has kept market share quotas very stable. Analyzing the marketing windows, while last season alternative shipments showed dynamic peaks around week 9, in 2026 concurrent volumes have been managed prudently. Even in weeks of regular shipments, such as week 23, the supplemental supply remained below 500,000 kilos.

This restraint in avocado shipments to North America is mirrored in other parts of the region. Peru , for example, has shown limited participation in the United States market for much of the period analyzed, only beginning a very gradual increase in its shipments towards the end of the season.

Overall, the 2026 season confirms the strong influence of Mexican origin in the strategic supply of the United States, while the rest of the industry complements the global market by adapting its shipments to the opportunities that other continents open up.

Join our WhatsApp channel and receive the latest news from the international avocado market every week: https://www.whatsapp.com/channel/0029Vb81Exv1yT2Eff1Hjo2w