25-26 Hass Season: Record and Transition in Mexico

Mexico exported 843 shipments to the United States market in week 24. It is clear that we are in the final weeks of the 2025-2026 season. By the end of the week, 1.22 million tons had been exported this season, representing a record for the Mexican industry.

Farmgate prices continued to adjust downwards throughout the week. Overall, demand for Mexican fruit was weak, characterized by persistent pressure from importers who cited the availability of discounted fruit all week. This situation has been recurring since the third week of May, when prices dropped sharply after a similarly abrupt rise. It could be said that the market remains unstable, with highly variable prices for the same size fruit and a surplus of fruit that has been sitting for several days, requiring faster movement of the product.

In Jalisco, the new season's harvest has begun, with approximately 1,600 tons already harvested. While this may seem like a small number, it represents almost 20% of California's harvest during the same week. In Michoacán, the new season's harvest is expected to become widespread starting Monday, June 22nd. Preliminary dry matter sampling conducted by several exporters indicates that the fruit is in good condition, guaranteeing a supply of high-quality fruit for the transition period, with an average dry matter content of 24-25%. The protocols established by the industry through APEAM are already operational, so it is expected that Mexico, as it has for several years, will send very high-quality fruit to market at the start of this season.

Producers who still have fruit from the old season have continued harvesting cautiously, waiting for some reaction in the price in the United States market, which does not seem viable; however, the domestic market has paid competitive prices and several of them have decided to sell to the Mexican market.

As anticipated, the presence of larger volumes of fruit from other origins, the disruption caused in the market by Mexican fruit in May, and the upcoming harvest transition in Mexico will make the next few weeks unprecedented, but surely recurring in the coming years.

Sergio Paz Vega
General Manager Coliman Avocados
sergio.paz@coliman.com
Mexico