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International events

The Avocado Conference 2026 will debut in California

The first edition of the event will take place from November 18 to 20 in San Diego and will bring together the avocado supply chain in the U.S.

The international avocado industry will have a new meeting point in the United States with The Avocado Conference 2026 , an event that will hold its first edition in San Diego, California. Organized by Farm Journal through The Packer , in partnership with the Hass Avocado Board , the conference aims to bring together the various stakeholders in the value chain to discuss the growth, marketing, and future of the category in the U.S. market.

When and where will the event take place?

The Avocado Conference 2026 will take place from November 18-20, 2026, at the Hilton San Diego Bayfront Hotel in San Diego, California . The date and venue have been confirmed on the event's official channels.

Why is this meeting taking place?

According to its organizers, the conference comes at a time of strong expansion for the category in the United States, where Hass avocado consumption has doubled over the last decade. In this context, the event aims to become a platform connecting production, trade, marketing, and demand, with a focus on sustaining the sector's growth.

What is the objective of the event and what will it be about?

The conference was conceived as a forum to align the industry and discuss sustainable growth strategies for the category. According to official information, the program will address topics related to consumption, buyer behavior, marketing, sustainability, investment, and market analysis, in addition to including a trade show and networking opportunities.

Who will participate?

The event is geared toward the entire avocado supply chain in the United States, including producers, exporters, importers, marketers, retailers, foodservice providers, and specialists involved in consumption and market development. The organizers describe it as an opportunity to bring together all segments of the avocado supply chain in the country.

Who is organizing the event?

The Avocado Conference 2026 is organized by Farm Journal , through The Packer , in partnership with the Hass Avocado Board . Both entities presented the event as a new specialized platform to promote collaboration and growth in the category in the United States.

How to register?

The organization has already opened registration through the event's official channels. The Avocado Conference website still has active sections for the agenda, speakers, attendee information, and registration.

What relevance does it have for the industry?

The new conference aims to establish itself as a specialized forum for a category that has gained prominence in the US food consumption and trade sectors. According to its organizers, it is an event designed to gather information, strategic vision, and business connections around one of the most important markets for avocados globally.

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