Key event for European industry
Granada will host the 1st Tropical Coast Avocado Congress
The meeting will take place on September 10, 2026 in Motril, Spain, to address innovation, sustainability and marketing of avocados.
The 1st Tropical Coast Avocado Congress was created as a new meeting place for key players in the Spanish avocado industry. Held in Motril, one of the country's main subtropical production centers, the event aims to promote knowledge transfer, the exchange of experiences, and the development of solutions for a crop that continues to expand in both area and economic importance.
Under the motto "Knowledge, innovation and future for an expanding crop", the event will bring together professionals from different fields to analyze the present and prospects of the sector, strengthening the connection between the productive world, research and companies linked to the avocado value chain.
When is the event?
The Tropical Coast Avocado Congress will be held on September 10, 2026, in a full day dedicated to technical and commercial exchange between the various actors in the industry.
Where will it take place?
The meeting will take place at the Motril Tourism and Business Development Centre (CDTE) , located in the city of Motril, province of Granada, Spain, one of the country's main subtropical crop producing areas.
Who is behind the organization?
The congress emerged as an initiative to promote learning spaces, technology transfer, and collaboration within the agri-food sector. Its objective is to strengthen the development of subtropical crops through innovation, sustainable agriculture, and the creation of networks among producers, researchers, companies, and specialists.
Guest speakers and experts
The program will feature presentations by leading professionals involved in avocado cultivation and agricultural research. Confirmed speakers include:
- Rafael León Morcillo
- Juan Valero de Palma Manglano
- Nerea Becerra
- Ana María Pérez Sierra
- Julian Cuevas Gonzalez
- Lucía Guirado Manzano
- José A. Gutiérrez Barranquero
- Juan José Hueso Martín
They will all be attending on behalf of prestigious research institutions, universities, technology centers, and organizations in the sector. The event will be presented and moderated by José Antonio Arcos, a journalist specializing in agri-food news and director of Agroautentico.
Innovation, sustainability and the market
The congress will focus on three main themes: innovation and knowledge, sustainability and water efficiency, and market and marketing . Through these topics, the event aims to offer a comprehensive overview of the challenges facing avocado cultivation and the opportunities that will shape its development in the coming years.
In addition to the technical content, the event will foster networking among professionals, creating an ideal space to share field experiences, generate new alliances and strengthen collaboration among the various members of the value chain.
How to register and participate?
Registrations are now available through the official website of the Avocado Congress, where those interested can consult all the information related to the event and complete their registration process.
The best way to stay connected with the industry is to stay informed. Subscribe now at www.avobook.com and access all our events, interviews, and expert articles.
