The second edition of Fruit Attraction São Paulo opened its doors on March 25 at the São Paulo Expo & Convention Centre, consolidating itself as a key event for the fruit and vegetable sector in Latin America.

Organized jointly by IFEMA MADRID and Fiera Milano Brasil , the fair has doubled in size compared to the previous edition and expects to receive around 18,000 visitors . Companies from more than 20 countries and representatives from eight Brazilian states are participating in the event, consolidating São Paulo as a regional meeting point for the fresh fruit and vegetable sector.

During the opening ceremony, Fabio Angelo Bonassi , coordinator of the Territorial and Sectoral Unit of Sebrae-SP, emphasized that "the fruit sector is a national vocation" and underscored the interest in continuing to support initiatives that promote trade and technical exchange with other countries, especially with Europe. For his part, Armando Júnior , representative of the Municipal Secretariat of Economic Development and Labor of São Paulo, indicated that the city seeks to position itself as a relevant center for trade fairs in the agri-food sector, emphasizing the effort to strengthen fruit production and exports.

Brazil, the world's third-largest fruit producer, currently ranks 23rd in exports. Fruit Attraction São Paulo plays a key role in promoting and enhancing the sector's internationalization, offering a platform for participants to generate new business contacts and strengthen existing relationships with international buyers.

The fair will run until March 27 , offering a variety of activities including business meetings and institutional presentations. Supported by organizations such as ABRAFRUTAS and ApexBrasil , the event aims to promote Brazilian fruit production in international markets and consolidate São Paulo as a key hub for the fresh produce trade in Latin America.

For more information and real-time updates, please visit the official website: https://www.ifema.es/fruit-attraction-sao-paulo .