International events
Fruit Attraction 2026 will bring together more than 121,000 professionals in Madrid
The fair will take place from October 6 to 8 at IFEMA Madrid and will once again concentrate the global supply and demand for fruit and vegetables.
Madrid will once again position itself as a leading hub for the fruit and vegetable industry with the new edition of Fruit Attraction 2026 , a trade fair that will bring together producers, exporters, importers, distributors, retailers, and international buyers to showcase the global range of fruits and vegetables. Organized by IFEMA Madrid and FEPEX , the event has established itself as one of the most important platforms on the international calendar due to its ability to generate business, open new markets, and anticipate industry trends.
When and where will the event take place?
Fruit Attraction 2026 will be held from October 6 to 8, 2026, at IFEMA Madrid , Spain. The opening hours for trade professionals will be from 9:30 a.m. to 7:00 p.m. on October 6 and 7, while the fair will close earlier on the last day, according to official information published by the organizers.
Why is this meeting taking place?
The fair aims to reinforce Madrid's role as a hub connecting international supply and demand in the fruit and vegetable sector, at a crucial time for campaign planning, opening new markets, and projecting trends in consumption, innovation, and logistics. The organizers summarize this objective with the slogan "Where the essence of the sector connects with the world . "
What is the objective of the event and what will it be about?
The 2026 edition will once again feature a wide range of offerings related to fresh fruits and vegetables, the auxiliary industry, perishable logistics, and technological innovation applied to the sector. The fair will be organized into four main areas: Fresh Produce , Auxiliary Industry , Fresh Food Logistics , and Innova & Tech . In addition, there will be spaces dedicated to innovation, quality, and knowledge throughout the entire value chain.
Who will participate?
According to the organizers, Fruit Attraction 2026 anticipates the participation of more than 2,400 exhibiting companies and over 121,000 professionals from more than 150 countries . The trade fair will thus bring together the main international players in the fruit and vegetable business, from producers and exporters to buyers, distribution chains, and service companies.
Who is organizing the event?
The meeting is organized by IFEMA MADRID and FEPEX , the Spanish Federation of Associations of Producers and Exporters of Fruits and Vegetables of Spain.
What's new in this edition?
The organizers confirmed the potato as the star product of the 2026 edition, while China and the United Arab Emirates will participate as guest importing countries. With this, the fair aims to strengthen its international profile and open new business opportunities for exhibitors.
What relevance does it have for the industry?
Fruit Attraction has established itself as a strategic platform for the global fruit and vegetable trade, both for its international scope and its ability to bring together business, innovation, and networking in one place. The 2026 edition will seek to reinforce this role in a landscape where competitiveness demands greater efficiency, differentiation, and direct market connections.
