On November 17th, the 1st Workshop on Productivity and Nutrition in Avocado Cultivation was held in Mexico. Organized by APEAM and Avocados from Mexico, its objective was to promote professionalization among producers in the export industry, facilitate the exchange of ideas and experiences in crop management, and highlight the importance of innovation in agricultural practices with a sustainable approach that fosters economic, social, and technical development, helping Mexican avocados maintain their presence in international markets and export industries.