"Fruit Attraction 2024 has been one of the most exciting editions for us. Not only did we reaffirm our position as a key source of information for the avocado market, but we also had the opportunity to launch AvoMagazine, our new publishing project that promises to be a benchmark in the industry," said Gabriel Velásquez, director of Avobook, who was present at the most important trade fair in the global agri-food industry.

The 2024 edition of Fruit Attraction, held from October 8th to 10th in Madrid, solidified its position as one of the most influential events in the industry, boasting an impressive attendance of companies and professionals from around the world. The trade fair provided the perfect platform for exchanging information, generating new business opportunities, and showcasing the latest advancements in the fruit and vegetable sector.

This year, Fruit Attraction experienced remarkable growth in its international dimension, with 45% foreign participation, reflecting a 22.5% increase in exhibition space occupancy. More than 700 international buyers from 70 countries were present thanks to programs such as the International Buyers Programme, which facilitated business meetings and guided tours to maximize commercial opportunities.

Among the featured markets were China and Saudi Arabia, which participated as special guest countries, underscoring the fair's aim to expand trade relations into new horizons.

The Avobook team also took full advantage of this global platform, visiting the most important booths in the avocado industry. Companies such as Tropical Millenium (Baika), Montosa, AxarFruit, Grupo Fernández, Hall's, Nature's Pride, Axarquía Tropical, and Souk Farms were receptive to the advancements and services offered by Avobook, recognizing the value of the accurate, real-time data the platform provides.

One of the most anticipated moments of the event for Avobook was the official launch of AvoMagazine, its new quarterly publication designed to be an essential resource for those seeking to better understand the dynamics of the global avocado market. This magazine is designed to offer a unique combination of market data, in-depth analysis, expert interviews, and commentary on emerging trends.

“AvoMagazine was exceptionally well-received at Fruit Attraction 2024. Both attendees and sponsors at the trade fair highlighted the quality of the content and the relevance of the topics covered. With a focus on the most important avocado markets, the magazine aims to provide industry professionals with a strategic tool for planning their operations and anticipating changes in consumption and production,” Velásquez noted.

A space for the analysis of international markets

In addition to strengthening alliances and launching new projects, Fruit Attraction 2024 provided a platform to discuss the realities of the avocado import and export markets.

The discussions provided an updated global overview of the sector and allowed for projections into the future of the avocado market. Growing demand in markets such as the United States and Europe, as well as increased consumption in other regions, continues to drive production expansion. However, the need to innovate and improve sustainable practices to ensure long-term growth was also highlighted.

As the avocado market continues to evolve, events like Fruit Attraction become indispensable platforms for those seeking to lead the sector, stay informed, and take advantage of the new opportunities offered by this dynamic industry.