Baika Peru: the growth that shapes the future of Peruvian avocados
Avocado production in Peru is advancing steadily, with growth that reinforces the country's position as a key source in the international market. Baika Peru, a company with operations in Latin America, Europe, the United States, and Asia, is a prime example of this dynamism, having multiplied its volumes in just a few years and charting an ambitious course toward 2026.
In 2023, the company reached 4 million kilos harvested; in 2024, the volume grew to 7 million, and projections indicate 11 million in 2025 and 15 million in 2026. “Baika Perú has been evolving due to the trust it provides to its producers through the operational and commercial work we have been developing, and this reaches the ears of other producers who seek us out to work under our business model,” explains Joel Johanson, Country Manager of the company.
This growth, he assures, is due both to farmers' interest in joining Baika's model and to the active search for new strategic partners. "Given the growth we need, we are also actively seeking out potential producers. It's worth mentioning that the volume we are currently working with and projecting goes hand in hand with the commercial growth of our various platforms worldwide," he adds.
Regarding the regions, the southern part of the country occupies a central position. “Primarily in the Nasca region, which allows us to have early fruit of very good quality,” Johanson points out. This advantage is combined with the diversity of producers that are part of the supply chain: large farmers represent 50% of the volume, medium-sized 30%, and small 20%. “We don't discriminate among suppliers; we can integrate them regardless of size, as long as they have the quality that our markets require,” he emphasizes.
Quality, in fact, is one of the pillars that has strengthened Baika Perú's competitiveness. The company holds certifications for good agricultural, social, and environmental practices, applied both in its partner fields and its processing packing facility. "These certifications allow us to have more business options and be closer to the end customer; they open doors to major supermarket chains, direct sales outlets, and retail outlets," says Johanson.
Another key factor is the marketing strategy. Thanks to its platforms on different continents, Baika Peru precisely defines the destination of each shipment. “Our global commercial presence allows us to have more accurate, first-hand information and a lower probability of error when deciding which fruit to send to different destinations. This decision is determined by many factors: harvest weeks, size availability, and volumes. We prioritize having a commercial program, an expected price that covers costs, and customer reliability,” explains the executive.
The challenge, however, goes beyond the numbers. Each season brings different challenges. “Each season is more challenging than the last; they are never the same. Personally, I believe that the condition and quality of the fruit are paramount to maintaining this pace. Our fruit is highly valued by our customers, and we must continue to maintain and improve it,” says Johanson.
Looking ahead, Baika Peru anticipates that the country's growth will be sustained by the gradual incorporation of medium and small producers, in line with global demand. “Challenging years lie ahead for Peru. For the next five years, there is no projected growth in significant acreage; growth will come from medium and small producers. This means that Peru will continue to grow in volume, but in a phased manner that aligns with market demand. Baika Peru aims to continue building its brand in all the markets where we export fruit, guaranteeing proper handling and quality in every respect,” concludes Johanson.
In a global scenario where avocado continues to be a star product, Baika Peru's model combines expansion, sustainability and commitment to its producers, consolidating the country as a reliable and competitive source in the main international destinations.
