Baika Fruit and the quality of Chilean origin: the avocado that conquers markets for flavor, logistics and excellence
From the fertile valleys of Chile to the tables of consumers in America, Europe and Asia, Baika has consolidated a commercial strategy centered on an essential attribute: quality.
With a fruit that stands out for its creamy texture and high oil content —a distinctive characteristic of the Chilean avocado—, the company has managed to position itself as a benchmark in the international trade of fresh avocados.
“Our strategy is to meet the quality and volume expectations of our customers around the world, always seeking the best markets for a quality avocado,” explains Sebastián Peragallo, Commercial Manager of Fresh Fruit in Chile and Peru at Baika Fruit. This premise guides every step the company takes in its commitment to offering premium fruit, from the orchard to the final destination.
Market diversification: a key strength
Chile has built a solid reputation in key markets, and Baika Fruit has capitalized on that trajectory with a well-diversified marketing strategy. “We have significant consumption in Latin America, we have grown in the United States in recent years, Europe has always been a very strong market for Chilean fruit, and we have also developed in Asian countries such as China and Korea,” Peragallo explains.This fragmentation of markets allows the company to adapt to the changing dynamics of international trade and respond quickly to the specific demands of each region, always enhancing the differentiating attribute of its fruit: flavor.
“Chilean avocados have a significantly different oil composition, with a higher percentage, making them creamier and more flavorful than those from other origins,” the executive points out. This quality has been key to positioning Chilean avocados above the competition, both in perceived quality and market value.
In a business where time and handling conditions are crucial, logistics becomes a critical factor. “Our quality and harvesting protocols are quite strict: the fruit cannot remain unprocessed for more than 24 hours,” says Peragallo. “Logistics must be as efficient as possible, always aiming for the shortest transit times, depending on the origin and dry matter content of the fruit.”
This approach allows Baika Fruit to guarantee that Chilean avocados arrive at their destination in optimal condition, preserving their organoleptic attributes and freshness, key to maintaining consumer preference.
Competitive advantages and a promising future
Chile continues to enjoy a privileged market window that largely avoids direct competition with giants like Colombia and Peru. “We’ve always had an advantage because of our years in the market and the quality we’ve demonstrated,” the executive affirms. Furthermore, competitive prices and increasing availability thanks to water recovery in key areas—such as Petorca and the Cabildo Valley—further solidify this position.“We will have more availability in the coming years, as there are new planting areas in the south and the post-drought recovery has been positive,” Peragallo anticipates.
Although the company already has a significant presence, its plans aim to continue expanding its horizons. “Our challenge is to consolidate our position in markets where we are not yet as present, such as Asia, the United States, and countries like India and Korea,” says Peragallo. “We always seek the best transit times so that the fruit arrives in excellent condition.”
