Click here to go directly to the content

Europe remains stable in volume but faces price pressure

Europe grows 53% year-on-year with a drop in prices by size

Week 12 in Europe maintains stable volume, led by Peru (26%), with falling prices and greater pressure on small sizes.

The European avocado market remained virtually unchanged in week 12 compared to the previous week, with a change of less than 1%. However, when compared to the same period in 2025, the volume shows a significant increase of 53%.

The market composition shows a high degree of diversification in terms of origins. Peru is the leading supplier with a 26% share, followed by Israel with 22% and Spain with 19%. Further behind are Colombia with 12%, Chile with 6%, and Morocco, South Africa, Kenya, and Tanzania, each with 4%.

In terms of weekly variations, Kenya and Chile stand out with increases, along with Peru, which saw a 27% increase in shipments compared to the previous week, continuing its upward trend. In contrast, Spain and Morocco registered significant declines, with drops of 21% and 37%, respectively.

In terms of prices, week 12 shows a general decline in Rotterdam. Larger sizes experienced a less pronounced decrease, while medium sizes saw drops of between 5% and 10%, and small sizes around 3%. In Spain, however, large sizes showed an increase of nearly 10%.

From the industry perspective, Gabriel Katkovcin notes that Europe will have a solid supply in the coming weeks, with no signs of physical shortages. The sustained increase in volumes from Peru, along with the stable presence from Colombia, will ensure a steady flow of fruit. In this context, extreme price fluctuations are not expected; rather, prices should remain stable in the mid-range, with some downward pressure on smaller sizes and greater resilience on larger sizes.

Related articles

South Africa adjusts its strategy to maintain its place in Europe
South Africa adjusts its strategy to maintain its place in Europe

With sustained growth and price pressure, the industry is focusing on commercial opportunities and new markets. SubTrop President Derek Donkin explained this to Avomagazine.

View more
Sigfrido Fruit, the premium avocado that is conquering Europe
Sigfrido Fruit, the premium avocado that is conquering Europe

In the premium avocado sector, building a strong brand in Europe requires much more than simply offering a good product. It demands consistency, adaptability, market knowledge, and, above all, strategic alliances capable of guaranteeing quality, regularity, and reliability year-round.

View more
The Jalisco Avocado Congress 2026 will bring together global market leaders
The Jalisco Avocado Congress 2026 will bring together global market leaders

The official program of the meeting will cover international markets, genetics, sustainability, productivity and health of the Hass avocado.

View more