On November 27th and 28th , Colombia once again became the epicenter of the avocado industry with the launch of Territorio Aguacate 2024, an event that brought together the most relevant players in the avocado industry in a space designed to share knowledge, establish alliances, and envision the future of the sector. This gathering, which is establishing itself as one of the most important in the world, featured the participation of representatives from key countries such as Mexico, Peru, Chile, and Ecuador, as well as from the main importing markets for Colombian avocados, including Europe and the United States.

The success of the congress was reflected in the diversity of attendees: service companies, importers, exporters, and producers, who came together to exchange ideas and explore opportunities in the global market. Furthermore, the technical presentations offered by experts and industry leaders provided valuable insights into innovation, sustainability, and strategies for addressing the challenges of the international avocado trade.

In this edition, the Avobook team was present as a media partner of the event, actively participating in the media section and presenting the first edition of its specialized magazine, Avomagazine . This new publication, focused on trends, market analysis, and success stories, was received with great interest by attendees, establishing itself as an essential resource for those seeking quality information about the avocado market.

Sebastián de la Cuadra, CEO of Avobook, highlighted the impact and reach of Territorio Aguacate 2024 , noting: "The event was a success because representatives from various countries attended, including Mexico, Peru, Chile, and Ecuador, as well as the main importers of Colombian avocados, among them Europe and the United States. Furthermore, the participation of service companies, importers, exporters, and the technical presentations made this congress a global benchmark. This gathering is establishing itself as one of the most important in the world, marking a turning point in how Colombia presents itself in the international market."

The event, which brings together the best of the industry in one place, reaffirms the importance of teamwork and innovation to continue cultivating opportunities and generating a positive impact on producing communities and international markets.