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Week 36: Slow but steady takeoff for Chilean fruit and importers securing fruit in Europe

Looking at the data from consecutive weeks in the Avobook Report reveals some interesting trends. One of them is the price at which medium-sized fruit is being traded in the United States: for the last four weeks, it has shown steady declines, after a significant period of relative stability compared to larger fruit.

A good example can be seen by looking at what has happened since week 33, when almost all medium and large sizes were trading at very similar prices. Size 48 was trading at $58 per 25-pound box, and size 60 at $55. But from that week onward, a decline began that has continued to this day for the medium sizes. In fact, size 48 remains almost unchanged (only $1 per box), but size 60 fruit has diverged considerably, reaching $31 per box.

Imports show that Mexico continues to gain ground, capturing a quarter of the North American market, followed by local Californian fruit, which maintains a good share (17%), ahead of a declining Peru (6%). This is evident in the weekly volume figures, which totaled 4.75 million pounds last week, but fell to 3 million pounds this week.

Colombia has also shown a significant drop in its share, going from 800,000 pounds to 300,000 between one week and the next, reaching a size similar to that of the Dominican Republic, which has less than 1% presence in that country.

Chile is the only one that is growing, surpassing Colombia, although it has not yet crossed the 1% participation barrier either.

Taking all the figures into account, the United States has a 5% lower volume of fruit, compared to last week.

Remember that the details of each figure and the weekly evolution of the movements of the world avocado market in all markets and origins can be found in the Avobook Premium Report of Week 36.

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