Fruit Attraction São Paulo will hold its next edition between March 24 and 26, 2026 at the São Paulo Expo & Convention Center, consolidating itself as one of the main commercial platforms for the fruit and vegetable sector in Latin America.

Organized by IFEMA Madrid in conjunction with Fiera Milano Brasil, the trade fair is aimed at professionals across the entire fruit and vegetable value chain, including producers, exporters, importers, distributors, international buyers, and related service companies. The event seeks to facilitate business development, trade, and updates on trends, innovation, and access to new markets.

Fruit Attraction São Paulo brings together a wide range of exhibitors showcasing fresh fruits and vegetables, organic and processed products, as well as solutions from the auxiliary industry such as logistics, packaging, agricultural technology, and specialized services for the fresh produce trade. In addition, there is a program of parallel activities focused on professional networking, market analysis, and the international projection of the sector.

In this edition, Avobook will participate as a media partner of the event, contributing to the dissemination of content, analysis and specialized coverage on the fair and its main milestones, in line with its informative role within the international fruit industry.

More information about the event, participation options, and official updates are available on the website:
👉 https://www.ifema.es/fruit-attraction-sao-paulo/