SAFTA (South American and African Fruit Association) is transforming international fruit trade by empowering SMEs in Latin America and East Africa to access European markets through fair trading practices and transparent partnerships.

KEY DATA

• SAFTA facilitates access for fruit exporters to European markets through a network of trusted cold chain partners.
• The organization defends the principles of fairness and transparency, challenging the opaque practices prevalent in the industry.
• SAFTA defends the interests of exporters in Europe, advocating for fair prices and navigating regulatory complexities.
• By promoting sustainable practices and economic growth, SAFTA contributes to the long-term viability of agricultural ecosystems.

QUOTES “SAFTA aims to bridge the gap between small-scale producers and the European market, ensuring fair access and empowering SMEs,” said Tomás De La Cuadra. Diego De La Cuadra added, “Our network of cold chain partners enhances the reputation of producers in Latin America and East Africa by guaranteeing optimal fruit quality.” Strategic Advisor Jeroen Den Haerynck concluded, “SAFTA’s emphasis on fairness and transparency aligns with our values, promoting integrity in the supply chain. My decision to leave Quality Studio to focus on SAFTA’s mission reflects my commitment to driving positive change and fostering growth in the fruit export industry. By dedicating my efforts to SAFTA, I aim to contribute to the organization’s vision of empowering SMEs and redefining the international trade landscape.”

KEY BACKGROUND SAFTA was founded to address the challenges faced by fruit exporters from Latin America and East Africa in accessing European markets. The organization's commitment to fairness and transparency sets it apart in an industry marked by opaque practices and unequal power dynamics.

As part of this commitment, SAFTA requires all of its network partners to subscribe to the same principles.

Despite SAFTA's efforts, challenges persist for SMEs, including dependence on European importers incentivized to lower prices and complex regulatory landscapes in Europe. These obstacles underscore the need for continued advocacy and support from organizations like SAFTA.

TANGENT The strategic transition within the industry underscores the evolving landscape of the fruit export sector and the commitment to driving transformative change. This collective dedication is poised to advance social and economic development in Latin America and East Africa through innovative service offerings. By aligning themselves with organizations like SAFTA, industry leaders are disrupting traditional practices and advocating for equity, transparency, and sustainability.

This change represents a pivotal moment in the trajectory of the fruit export sector, highlighting the industry's proactive approach to addressing systemic challenges and fostering inclusive growth on a global scale.

KEY FACT: According to the World Bank, SMEs represent approximately 90% of businesses worldwide and contribute to more than 50% of global employment. Their significant impact is particularly pronounced in emerging economies, where they contribute up to 40% of national income (GDP).

WHAT TO WATCH As SAFTA continues to expand its reach and influence, key areas to watch include the organization’s efforts to address systemic challenges in the fruit export industry, navigate regulatory complexities, and promote sustainable development for SMEs in Latin America and East Africa.

Furthermore, SAFTA's role in advocating for fair trading practices and transparent partnerships will be critical in shaping the future of international fruit trade.

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