Rwanda makes steady progress in avocado exports: a success story driven by cross-sector cooperation

The avocado industry in Rwanda is experiencing rapid growth, driven by strong government support and favorable growing conditions. Seun Rasheed, CEO of Souk Farms, shared his insights on the avocado market in this African country with Avobook.

Less than a decade after its inception, Rwanda is already exporting avocados to international markets, and production is expected to continue increasing in the coming years. In 2023, Rwanda produced 5,000 tons of avocados, a figure projected to rise to 7,000-8,000 tons in 2024 and reach 17,000 tons in 2025. This growth is being driven by the planting of new trees, the increased adoption of modern agricultural practices, and government support through initiatives such as the provision of financing and technical assistance.

Rasheed explained that Souk is Rwanda's leading avocado exporter, with 20,000 trees planted in the last five years. The company began exporting avocados by air two years ago, and in 2022 made its first shipment by sea. In October 2023, Souk Farms sent its first shipment to Europe, destined for the Netherlands.

Exporting to new markets

According to Rasheed, Rwanda currently exports its avocados primarily to the Middle East, but the company plans to expand into new markets, including Europe. The country's location in East Africa gives it a logistical advantage for exporting to Europe, as Rwandan avocados can reach the European market in 29-30 days via the port of Mombasa in Kenya.

A growing industry

Although Rwanda's production is currently lower compared to African giants South Africa and Kenya, the country is experiencing sustained growth thanks to the hard work of its producers and exporters. Year after year, Rwanda is gaining ground in avocado production, and its entry into the European market is a testament to the steady progress driven by the commitment and dedication of those involved in this industry.