The export performance of Peruvian avocados over the past five years confirms a defined seasonal pattern, but also reveals relevant adjustments in distribution by destination and in marketing windows, particularly during 2025. The analysis by the Avobook data team shows an industry that maintains its traditional seasonal structure, although with clear signs of anticipation and greater aggressiveness in certain markets.

Looking at the overall performance from 2022 onward, it is clear that between week 10 and week 13 of the year, weekly exports begin to exceed 500 shipments. From that point, the curve grows steadily until approaching its peak from week 20 onward, when exports exceed 1,000 containers per week.

This high level persists for much of the Southern Hemisphere winter, then gradually declines as week 40 approaches. In the weeks leading up to that milestone, shipments already fall below 500 containers per week, and after week 40, the volume is minimal, practically nonexistent. This pattern clearly defines Peru's main window of opportunity in the international market.

In the case of Europe, recent trends show significant changes. While last year's season start had already indicated an earlier beginning, in 2024 the start was even earlier. However, it is in 2025 that the greatest dynamism is observed, with a more aggressive strategy and a greater concentration of volumes in weeks 15 to 25. During this period, a higher total volume was recorded, reinforcing Peru's presence in the mid-season.

The relationship between volume and price in the European market is also evident. From approximately week 20 onward, when shipments reach high levels, prices begin to decline, reaching their lowest point around week 30. Subsequently, as Peru begins to reduce its shipments around week 40, prices tend to recover to higher levels, a phenomenon clearly observed last year. This behavior confirms the sensitivity of the European market to supply pressure during the central part of the season.

In the United States, recent trends show a significant shift in 2025. Compared to previous years, the season started noticeably earlier, with volumes increasing as early as week 15, a situation not seen in previous cycles. Furthermore, the US market exhibited greater activity in the early weeks, particularly between weeks 6 and 10, and less reliance on peak weeks, indicating a more balanced distribution of shipments throughout the season. This temporal diversification reduces the concentration during the traditional peak and can be interpreted as a strategy to mitigate commercial and price risks.

For its part, Chile maintains a fairly stable performance as a regional destination. While shipments increased slightly in 2025, the overall pattern of opening and closing dates remains similar to previous years. The Chilean market continues to exhibit a more predictable and less volatile dynamic compared to Europe and the United States, acting as a complement within the Peruvian export framework.

Overall, the analysis of the last five years confirms that Peru maintains a clear structural window between weeks 10 and 40, with a peak concentrated from week 20 onward. However, the adjustments observed in 2025—particularly the earlier start in the United States and the greater aggressiveness and earlier concentration in Europe—demonstrate a more flexible and strategic industry in managing its destinations. The evolution of these windows and their impact on prices and distribution will continue to be a key factor for commercial planning in the coming seasons.