Peru intensifies its exports and strengthens its dominance in Europe as pressure grows to diversify markets

Peru closed week 20 with a total volume of 1,306 shipments, representing a 9% increase compared to the previous week, which had already shown high levels of activity. This growth consolidates the country's position as one of the main players in the international avocado trade this season, with a flow that easily surpasses the figures for the same period last year.

More than half of the shipments—56%—were destined for Europe, while 19% went to the United States, 11% to Asia, 8% to Chile, and 4% to other destinations, including Canada. The concentration of volumes in the European market is particularly striking: in week 21 alone, 79% of the avocados entering the continent originated in Peru, a figure that confirms Europe's growing dependence on this supplier.

The current growth rate presents both opportunities and challenges. Alfredo Lira, a leading figure in the sector, warned that the concentration of harvests between June and July could exert downward pressure on prices if measures are not taken to better distribute trade flows. In this regard, opening new markets—as some companies with a presence in Argentina and Morocco are already doing—appears to be a necessary strategy to maintain the product's value in the international market.

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