In 2025, avocado exports reached historic levels in Europe, with more than 1,000 weekly shipments for ten consecutive weeks between week 15 and week 30, an unprecedented frequency in recent years.

According to Tomás de la Cuadra, an analyst at Avobook, this behavior contrasts with previous seasons: in 2024 there were only two weeks with more than a thousand shipments and in 2023 that threshold was not exceeded, although there were multiple weeks with volumes exceeding 950. Before 2022, similar figures had not been reached.

Peru's role has been crucial in this milestone. According to Víctor Ruete, advisor to Tropical Millenium, during week 31 the country exported just over 20 million kilos of Hass avocados, of which 12.5 million went to Europe. Although a decrease is expected between weeks 34 and 35, Ruete cautions that it will be necessary to wait until weeks 33 or 34 to confirm the start of a sustained reduction in shipments. In September, a higher proportion of larger sizes and a lower availability of smaller sizes are expected.

Regarding quality, Ruete notes that the fruit is arriving with adequate dry matter levels, guaranteeing good condition and storage capacity if the cold chain and post-harvest handling are maintained. According to the Peruvian Hass Avocado Producers and Exporters Association (ProHass), 375,000 tons had already been exported by week 25, equivalent to 60% of the season's projection. The organization has revised its annual estimate downward to 655,000 tons—20% less than the figure calculated in March—although this represents an increase of approximately 30% compared to 2024.

Meanwhile, in the US market, Peruvian shipments have also shown significant growth during the transition between the Mexican season and the arrival of Peruvian exports. According to Avobook data, more than 3,600 containers have been shipped to the United States through week 30, surpassing the figures for 2020, 2021, 2023, and 2024, although still below the 3,900 containers shipped in 2022 and the levels of 2019.

De la Cuadra explains that this pattern is due to seasonal behavior: at the end of the Mexican season, Peruvian shipments increase rapidly, reaching a peak before stabilizing when Mexico resumes its production. This strategic positioning allows Peru to take advantage of the window of lower Mexican supply and maintain its relevance in a highly competitive market.

The simultaneous performance in both destinations confirms the Peruvian sector's ability to respond to international demand, consolidating its role as one of the main global players in avocado exports.