The Peruvian avocado season kicked off strongly this January, fetching exceptional prices, 40% to 50% higher than at this same time last year. Although initial volumes are modest, a significant rebound is anticipated between April and May. The Hass variety, which accounts for 93% of exports, has maintained its dominance, but a slight decrease of 16% compared to last year is expected, attributed to unfavorable weather conditions.

With the end of the seasons in Mexico and lower production in California, along with supply problems in Chile and Europe, the market is favorable for Peruvian avocados, with prices between $3.10 and $3.50 per kilo. Facing phytosanitary and quality challenges, the ProHass association seeks to strengthen the integration of small farmers by facilitating their access to information and technical training.

The main challenge for 2024 lies in maintaining the quality and sustainability of the crop through innovation, technology, and collaboration, especially in resource management and the control of contaminants such as cadmium. With Peru as the main supplier of avocados during the European summer, the pressure to comply with strict European food safety standards is high, but crucial to maintaining the country's position in the international market.

The ProHass association is collaborating with the Peruvian Institute of Asparagus and Vegetables (IPEH) to address the cadmium problem, identifying potential sources of contamination and developing solutions. Furthermore, monitoring pesticides and residue limits is essential to ensuring the quality of exported produce. With over 20,000 small-scale producers involved in the export chain, control and regulation are significant challenges that must be addressed to maintain the confidence of European consumers and the competitive position of Peruvian avocados in the global market.

Source: Fruit Portal