Mission Produce begins the second half of its global sourcing campaign

Mission Produce, a global leader in the supply of avocados and mangoes, has launched the second phase of its Discover the Mission Advantage campaign. This campaign highlights the company's diversified global sourcing strategy, which enables it to guarantee a reliable supply of high-quality fruit year-round.

The company sources avocados and mangoes from two or more origins year-round. This allows it to take advantage of each region's growing seasons and minimize the risk of supply disruptions.

“Thanks to the diversification of our offering, our partners can say goodbye to supply gaps,” says Diana McClean, marketing and communications director at Mission Produce.

Mission Produce's strategy is based on three pillars: diversification of origins, vertical integration, and a commitment to sustainability. The company is committed to the responsible sourcing of fruit, which benefits its partners and the environment.

The Discover the Mission Advantage campaign is being rolled out worldwide. The company is working to make its partners aware of the benefits of working with them and to build lasting relationships.

Source: https://agraria.pe/noticias/mission-produce-inicia-la-segunda-mitad-de-su-campana-de-aba-34087