Morocco closes a record season in avocado exports: 53% growth compared to the previous cycle
The 2023-2024 avocado season in Morocco has concluded with record-breaking results, solidifying the country's position as a key player in the Mediterranean avocado market. With production reaching approximately 140 million kilos (140,000 tons), Morocco has nearly tripled its volume compared to previous seasons, consolidating its growth amidst strong international demand.
According to Yassin Chaib, manager of the Moroccan exporter Mavoca, this has been an “exceptional season” in all aspects: production, size, and prices. “Morocco is producing around 140 million kilos, average prices have been very good, and the sizes have been excellent as well, so we can't complain,” he stated. He also noted that the sector is already focused on preparing for the next season, which is also shaping up to be very positive in terms of volume and yield. “None of us have a crystal ball when it comes to prices, but whenever there's a good harvest, it's usually a good year,” he concluded.
Exports and indicators on the rise
During this season, Morocco exported approximately 60,000 tons, representing a 50% increase over the previous season. This leap occurred despite significant weather challenges, including storms that resulted in the loss of over 6,000 tons and a lack of rainfall that affected fruit size. However, the combination of a strong supply and less competition from other countries, such as Spain, allowed Morocco to make significant progress in key European markets such as France, the Netherlands, Germany, and Italy. 
Regarding the number of shipments, data provided by Tomás de la Cuadra, an analyst at Avobook, reinforces this growth trend: Morocco went from 1,224 shipments in the 2022-2023 season to 1,860 shipments this season, representing a 53% increase. This figure could continue to rise slightly in the remaining weeks of the season.
The projections for the 2024-2025 season are equally promising. Morocco estimates a total production of 90,000 tons destined for export, with 10% reserved for domestic consumption. Between October and December 2024 alone, 42,000 tons had already been exported, reflecting a strong start.
Israel: moderate but stable growth
Israel, for its part, will also close the season with an increase in its export activity, albeit a more moderate one. According to De la Cuadra, Israel made 3,933 shipments last season and is expected to close this season with approximately 4,200 shipments, representing a 7% increase.The growth of Morocco and Israel confirms the increasing importance of Mediterranean avocados on the global stage. While Morocco stands out for its rapid growth rate and ability to adapt to market conditions, Israel maintains a stable development trajectory. Together, both countries are reinforcing the region's strategic role in the global avocado supply.
