The Sierra region is emerging as a powerhouse in Hass avocado exports in Peru.

Hass avocado production in Peru during the 2024 season faces challenges due to adverse weather conditions, which could result in a significant decrease in export volume. According to Juan Carlos Paredes Rosales, president of the Peruvian Hass Avocado Producers Association (ProHass), a 20% to 25% reduction is projected compared to a typical year, mainly due to fruit drop on the trees and the presence of smaller fruit in areas such as Trujillo and Chiclayo.

The northern coastal regions are expected to be the most affected, with a 30% decrease anticipated, while the central and southern coasts are expected to see a reduction of 15% to 20%. However, the Sierra region is showing a strong season, with significant production boosting the country's exports.

The anticipated shortage could lead to a price increase, similar to what has been observed in the blueberry market. Paredes suggests that high demand could drive prices up, although it is still unclear whether this will offset the reduced volume.

In terms of markets, the plan is to direct more volume to the United States and Europe, taking advantage of a potential fruit shortage in Mexico. Furthermore, the quality of the supply from the Sierra region is meeting demand in Asia. New markets, such as Malaysia, are being explored, while efforts are underway to increase market share in existing markets, such as the United States and Europe.

Despite expectations of a reduction in the volume of Peruvian Hass avocado exports this year, strategies are being implemented to capitalize on opportunities in current markets and explore new commercial horizons.

Source: agraria.pe