The African country hopes to consolidate its position as one of the world's leading avocado exporters, with an estimated production of more than 550,000 tons and a market diversification strategy.

Kenya projects a 5% increase in its avocado production by 2025, exceeding 550,000 tons, according to Muchui Maingi, director of Tomu Ltd. Although the previous season suffered a decline due to excessive rainfall, the current season is showing signs of recovery thanks to strong international demand in traditional markets such as the Netherlands, the United Arab Emirates, and Spain, as well as emerging markets like China and India. However, extended transit times caused by the Red Sea crisis have affected the quality of the fruit upon arrival in Europe. Government regulatory measures, such as the temporary suspension of maritime exports of unripe fruit, have improved the overall quality of the product.

The lack of infrastructure remains one of the main obstacles for Kenyan producers. Maingi points out that up to 40% of fruit losses are due to inadequate post-harvest facilities, a shortage of cold storage, and inefficient transportation. To reverse this situation, he proposes a comprehensive investment strategy encompassing everything from training in good agricultural practices to international certification for small-scale producers. He also urges strengthening controls against the illegal harvesting of unripe fruit, a factor that continues to damage the reputation of Kenyan avocados.

Regarding added value, Maingi sees key opportunities in processing avocados into products like oil or frozen fruit. He highlights the potential of digital technologies—driven by high smartphone penetration—to improve traceability and transparency throughout the value chain. Finally, he emphasizes the need for the government to lead a national branding strategy focused on positioning Kenyan avocados as a premium and sustainable product globally. “Our avocados have a rich, creamy flavor, nourished by the sun and rain of the equator. It’s time to show it to the world,” he concludes.

Source: freshplaza.es