APEAJAL seeks to expand the presence of the fruit in the US market and consolidate competitiveness against countries like Peru and Chile.

The Jalisco Avocado Producers and Exporters Association (APEAJAL) highlighted that, given the growth of competitors like Peru and Chile, the state is working to expand the number of municipalities certified to export to the United States. Currently, 18 localities are authorized, and 12 more are expected to be added in coordination with the Ministry of Agriculture and Rural Development, with the goal of strengthening Mexico's position in the international market.

Saúl Medina, president of APEAJAL, pointed out that the challenge is not to displace other countries, but to make Mexico a more dominant producer. “Jalisco represents only 12% of the avocado hectares in Mexico, but its productivity is double the national average. This demonstrates the quality of our agricultural and social practices,” he stated. According to official figures, in 2024 the state exported 137,000 tons of the fruit to the U.S., and between January and July of 2025, exports had already reached 56,000 tons.

Of the 43,000 hectares dedicated to cultivation in Jalisco, just over 23,000 are certified for the US and Brazilian markets. This expansion strategy would allow Mexico to increase its export volume and maintain a dominant presence in the US market, reaching up to 95% of the supply for much of the year.

Source:milenio.com