Imports grew by 150% in the first five months of 2025, driven by urban demand, although marked by price pressure and logistical problems.

The avocado market in India experienced a strong first half of the year: between January and May 2025, 7,600 tons were imported, a 150% increase compared to the same period of the previous year. This growth has been driven by demand from the retail and foodservice sectors, with a particular focus on Tier 1 and Tier 2 cities. According to Ajay TG, Managing Director of Westfalia Fruit India, the company has structured urban expansion programs, including the first-ever import of premium South African fruit into the country.

Despite the progress, the market faced significant challenges. Ninety-five percent of imported fruit came from Tanzania, with oversupply diverted from Europe causing a drop in wholesale prices and strain for both importers and exporters. Furthermore, new market entrants introduced unripe fruit, negatively impacting the consumer experience. Disruptions in the international logistics chain—particularly in the Red Sea and Suez Canal—and inadequate ripening practices further destabilized the market.

In response, fast-track trading platforms and organized distribution partnered with trusted importers to ensure quality and service, reinforcing consumer confidence. Westfalia Fruit is also making progress in domestic production, with its plantations ready for the first large-scale harvest thanks to favorable weather conditions. For the remainder of 2025, Ajay projects year-on-year import growth of over 100%, driven by the increasing presence of avocados in the food service sector and more stable year-round availability.

Source: freshplaza.es