With 95% of spaces already booked more than two months in advance, the world's most influential fruit and vegetable trade fair is preparing to welcome over 120,000 professionals and 2,500 companies. Its 17th edition, taking place from September 30 to October 2 at IFEMA Madrid, will feature a robust program combining trade shows, innovation awards, culinary experiences, and strategic international business opportunities.

Fruit Attraction 2025 confirms its maturity as a key meeting point for the fruit and vegetable industry, with 72,700 m² already allocated and expectations of surpassing its own records. The event will feature the participation of more than 2,500 companies and professional delegations from 150 countries. Furthermore, the new layout across 10 pavilions, along with an increasingly specialized program, reflects the dynamism and growth of the fair, which integrates innovation, sustainability, and international reach.

One of the key features will be the Innovation Hub , where the Innovation Hub Awards will be presented, recognizing advancements in fresh produce, the agricultural supply industry, and sustainability. Factoría Chef also returns, the culinary stage where fruits and vegetables will shine in showcookings designed to boost global consumption. In addition, there will be awards for the best stands, highlighting creativity, design, and environmental commitment.

Mexico and Malaysia will be the Guest Countries, and more than 700 meetings with strategic buyers will be held, thanks to the support of the Ministry of Agriculture, Livestock and Fisheries (MAPA) and the Spanish Institute for Foreign Trade (ICEX). The program will include technical forums, market analysis, the World Fresh Forum focusing on Asia and the Americas, and the Organic Hub Tour, which will boost the visibility of certified organic products. With tomatoes as the star product, Fruit Attraction 2025 is projected as a comprehensive platform for business, knowledge, and positioning for the sector.

Source: ifema.es