ProHass estimates a 20% reduction compared to what was forecast in March, although a 30% growth is expected compared to 2024.

The Peruvian Hass Avocado Producers and Exporters Association (ProHass) announced an adjustment to its total export projection for the 2025 season. According to the association's most recent statement, the new estimate is approximately 655,000 tons, representing a 20% reduction compared to the initial forecasts made in March of this year.

Despite this reduction, ProHass emphasizes that the 2025 campaign would register growth of around 30% compared to the volume exported in the 2024 campaign. This upward trend reflects a recovery after a complicated year, marked by climatic and logistical challenges.

The industry association explained that, as the season progresses, a decrease in fruit availability has been confirmed. However, the sector maintains favorable expectations in its main international markets. In the case of the US market, Peruvian avocado exports are projected to grow by 75% compared to 2024, reaching an 18% share of the total exported volume, despite the US imposing a 10% tariff and facing rising shipping costs.

In Europe, the main destination market for Peruvian Hass avocados, a 24% growth is projected compared to the previous year. Peru is consolidating its leadership on this continent with a 42% market share. Additionally, strategic markets such as Chile, China, and Japan continue to strengthen their position as key destinations for Peruvian avocados.

The statement also highlights that, despite obstacles such as tariffs, increased logistics costs, and downward revisions to initial estimates, the export sector's performance remains strong. This is attributed to a combination of operational efficiency, market diversification, and rigorous adherence to quality standards.

“The joint effort between producers, exporters and authorities allows us to maintain the pace of growth and consolidate Peru as one of the leaders in the global Hass avocado industry,” said José Antonio Castro, president of ProHass.

The industry association also emphasized the importance of continuing to monitor international market trends to ensure the sustainability and competitiveness of Peruvian exports. In line with this, the sector is working on strategies to optimize exportable supply, paying attention to the demand for medium-sized fruit in destination markets, and addressing phytosanitary challenges such as the presence of cadmium in certain production areas.