United States: Between downturns, price increases, and the wait for the Super Bowl
The close of week 1 in the US avocado market reflects a landscape of contrasts and key trends for what promises to be a challenging year. With a total of 915 containers and trucks shipped, volume showed a slight improvement of 3% compared to the previous week. However, when compared to the same period in 2024, the decline is clear, with a drop of 35%.
Mexico, the main supplier of avocados to the United States, continues to lose ground. Shipments from this country fell 5% compared to the previous week, consolidating a diminished 87% share of the U.S. market. In contrast, Colombia is emerging as an increasingly important player, contributing 11% of total shipments for the week, equivalent to more than 4 million pounds.
For their part, the Dominican Republic and Chile contributed minimal amounts, with shares of 1% and less than 1%, respectively.
One factor that has marked this week is price behavior. Both large and small gauges saw significant increases. The price of a 25-pound box of large gauges reached $80, a 10% increase from the previous week. Meanwhile, smaller gauges, such as 70 gauge, experienced an even steeper rise of 27%.
These figures are explained by the reduction in harvest days, as Sergio Paz explained in his column for Avonews, which has generated upward pressure on prices. This situation not only affects the United States but also puts pressure on markets like Canada and Japan, major importers of Mexican avocados. With fewer available routes and a limited supply, the price could continue its upward spiral in the coming weeks.
Despite the slight improvement in overall volume, the first weeks of the year are traditionally crucial for defining market dynamics in the lead-up to the Super Bowl, an event that historically drives up demand for avocados in the United States. Week 2 will be key to understanding whether current trends will solidify or if there will be significant changes in market dynamics.
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