With an estimated 70,000 tons, Spanish avocados are moving towards a promising future, facing climate challenges and strengthening their position against international competitors.

The 2024/25 Spanish avocado season began with optimistic prospects, according to the Spanish Association of Tropical Fruits (AET), which forecasts a harvest exceeding 70,000 tons. The improvement in key areas such as the Axarquía and the Costa Tropical of Granada is attributed to spring and autumn rains, although challenges related to drought and high production costs persist. “The water situation remains critical, and it is essential to demand that the authorities take action to guarantee the sustainability of the sector,” stated Álvaro Palacios, president of the AET.

Organic farming continues to gain ground, in line with the growing demand for sustainable products. Western Andalusia, with new areas in Cádiz and Huelva, and the Valencian Community, which is consolidating its leading role, are driving national production. The Canary Islands, despite extreme weather events, maintains stable figures. With almost 20,000 hectares dedicated to avocado cultivation in Spain, the country is reinforcing its commitment to quality and sustainability.

In an increasingly competitive market, marked by the influx of avocados from North Africa, the Spanish Avocado Association (AET) is calling for producers to unite under the "Avocado from Spain" brand. "Only with consistent marketing strategies can we compete and guarantee the success of our avocados," Palacios emphasized. The season promises to be crucial for consolidating Spain's international leadership and meeting consumer expectations.

Source: freshplaza.es