In Europe, avocado volumes and prices have increased when comparing the same week in 2024 and 2023.

However, a decline is seen in the Chinese market, with a significant drop in shipments from Peru, which remains strong in the United States.

The ideal market state for any product is that an increase in the number of units sold doesn't negatively impact the price. The only ways this can happen are if the product in question permanently adds qualitative value and/or increases demand. In the international avocado market, this isn't unusual in the United States, but seeing this trend in Europe is interesting, given that it's a rapidly developing market.

The Avobook Premium Report for Week 29 shows a clear indication of this trend: comparing the same week in 2024 and 2023, the recorded volumes of the fruit are 23% higher. This is also reflected in the week's prices, with the average price being €3.28 per kilo, significantly higher than the €1.85 average in 2023.

Furthermore, ProHass of Peru projects that the expected drop in shipments from that country will not be as significant as initially anticipated, when a 30% decrease was predicted. The figures show that this number will be even lower by the end of the shipping period.

This week, Peru accounts for two-thirds of the European market. Another important development is Kenya's move into second place with 18%, nearly double South Africa's 10% share. Colombia follows with 5%, and Brazil's share is now very small, having shipped fewer than four containers. These figures suggest Kenya will remain ahead of South Africa, though its share may drop once Chile's avocado season begins after mid-August.

In detail, week-over-week price comparisons show a slight decrease for large and medium sizes in Spain. Smaller sizes saw a slight increase. In Rotterdam's port area, where the largest volume is traded, prices are high across all sizes, although slightly lower than last week.

For example, 18-gauge steel was priced at €3.75 per kilo and this week traded at €3.38. The price behavior is similar for the other gauges.

The size of Peruvian fruit remains small, but retail demand is strong, resulting in a stable market. Over the next few weeks, attention will be focused on Colombia and Chile, which is preparing for an early start to its season.

One striking fact: a large avocado harvest is expected from Israel this year, which should begin to travel across Europe from October.

All this data, plus detailed analyses of what is happening in China, the United States, Chile, and other markets and origins, can be found in the Avobook Report for Week 29, which now has a premium version with more exclusive analyses of what is happening in the global avocado business.