Click here to go directly to the content

In Europe, weekly fruit consumption is increasing, both in the year-on-year comparison and in the comparison with the past year.

Europe is experiencing an interesting situation: while for much of the season the year-on-year comparison showed arrivals lower than in 2023, in Week 37 that situation changed: the total supply is 9% higher than on the same date last year and 5% higher than last week.

During week 37, 679 containers were registered: 65% corresponds to Peruvian fruit, followed by the Kenyan and Tanzanian conglomerate, which reaches 20%; while Colombia and South Africa share 7% and less than 4%, respectively.

Although the week saw positive global indicators, a considerable deficit is expected towards the end of October, mainly due to Peru's exit from the market. This is where Chile will have the opportunity to fill the gap. While it currently holds only 3% of the European market, it is expected to increase its shipments in the coming weeks.

Prices in Europe are currently remaining relatively stable at the Dutch distribution center. The situation is different in Spain, where prices have shown a more noticeable increase. For example, the .22 caliber saw a 16% price hike, a trend similar to that of other sizes.

This price increase could continue in the coming weeks, driven by reduced Peruvian supply. Meanwhile, increased demand is expected from Morocco, which has announced the arrival of large volumes, and from Chile, which has also indicated a stronger harvest.

Remember that the details of each figure and the weekly evolution of the movements of the world avocado market in all markets and origins can be found in the Avobook Premium Report of Week 37.

Related articles

South Africa adjusts its strategy to maintain its place in Europe
South Africa adjusts its strategy to maintain its place in Europe

With sustained growth and price pressure, the industry is focusing on commercial opportunities and new markets. SubTrop President Derek Donkin explained this to Avomagazine.

View more
Sigfrido Fruit, the premium avocado that is conquering Europe
Sigfrido Fruit, the premium avocado that is conquering Europe

In the premium avocado sector, building a strong brand in Europe requires much more than simply offering a good product. It demands consistency, adaptability, market knowledge, and, above all, strategic alliances capable of guaranteeing quality, regularity, and reliability year-round.

View more
The Jalisco Avocado Congress 2026 will bring together global market leaders
The Jalisco Avocado Congress 2026 will bring together global market leaders

The official program of the meeting will cover international markets, genetics, sustainability, productivity and health of the Hass avocado.

View more